Personalized Children’s Books – Interview with Maia Haag

You could probably come up with hundreds of reasons why books make the most wonderful gifts.  Classics, picture books, board books, bedtime stories, fairy tales…how great is it that you’ll NEVER run out of choices when picking out a book as a gift?

But if I had the time and was looking for a really special gift for a child, I’d probably go with a personalized book, especially for milestone occasions. In my search for unique and meaningful gifts for children in my family, I chanced upon I See Me a couple of years ago. The brain child of Maia and Allan Haag, this website sells personalized children’s story books. If you haven’t considered buying personalized books before or have been looking for a source of very high quality, classy personalized children’s gifts, you should definitely check out I See Me!

Last week, I had a chat with Maia Haag,  mom of three, co-creator of I See Me and author of personalized children’s books. In this interview, she shares her thoughts on her company, her kids and why she thinks personalized books are so important for kids.

Creators of Personalized Children's Books

How did you come up with the idea for I See Me ? What is the story behind all these children’s stories?

I was working at General Mills in a marketing position and really wanted to start my own business. I had gone to business school and come back to General Mills and was anxious to start my own business. I was looking for an idea to start a business and I knew I wanted it to be something to do with children. And I was looking for some sort of product that would take advantage of my husband’s creative skills -he’s a graphic designer – and also leverage his printing connections. And so I was thinking about greeting cards or some sort of printed products. Then my husband and I received a personalized story book for our first child when I was on maternity leave. And that was the light bulb – because I looked at the personalized product and my husband and I both thought – we can create personalized books with higher quality, better illustrations and better writing and it was a great idea for starting a business. So that’s the beginning of the story.  I had a six month maternity leave and  I spent the last three months of that maternity leave working on the idea for the first book which was My Very Own Name and started to write the story. Then I left my job at General Mills. I went and spoke to the president of my division and told him that I was leaving to start my own children’s book business. He thought I was a little bit crazy.(laughs) I spent the next three months after that writing the business plan and that’s how it started.

How do you come up with the story ideas for all the books? What’s the process like?

Well, I knew we wanted a book that was focused on the child’s name in the story and so everyday I would take our newborn in a stroller around the lakes of Minneapolis and think of different book ideas as I was walking around the lake. Then I would come home and share different ideas with Allen. The one about the animals bringing the alphabets that spell the child’s name really stuck.  We thought that was unique and would be a great way to focus on the name.

…All the animals you picked out and their illustrations – they really each have a story of their own.

Yes, Allan and I worked together and for each animal we sat down and defined whether it would be a boy or a girl and what its personality would be, what it would be doing and where and then we gave those directions to the illustrator who would then sketch it and that’s how we created all the animals.

Personalized Chilldren's Storybook

Is the process pretty much the same for all the other books?

Well, for 6 years, we only had that one book – My Very Own Name. And my focus was really on building the operations side of the business and getting distribution for the books and marketing. Then, we finally got to the point where we really needed a new product to grow the business. I noticed that year at Halloween that a lot of girls were coming to the door dressed as princesses and fairies. And that was the inspiration behind the second book – My Very Own Fairy Tale.

Do you have a personal favorite among all your books?

Wow, I’ve never been asked that before. Probably, my favorite book out of all of them is actually The World According to Me. Which is a book that features the child’s own illustrations and the child’s own answers to questions. And the reason I love that so much is because the child gets such a kick out of seeing their own illustrations in the story and it’s really fun reading the book to the child – the words that they wrote.  And it’s a keepsake that I think will be really fun for our kids to have when they’re older.

Yes, and I like how the book engages the child in the writing process and through the book the child and his family learn about each other. So, tell me, why do you think personalized books are important? How are the different from any other book – say classics or just books in general which are considered great gifts for children? Why are personalized books even more special?

I think personalized books are fabulous for children because they encourage the child to want to read that book over and over again. They hear their own name in the story. A personalized book really engages the child because it’s such a personal story that’s about them. That’s the primary reason. The second reason is that personalized books build self esteem in children – especially because we’ve made it a point to create stories that boost self esteem in children, which make them feel that they’re really special and unique.

How do we purchase a personalized book from your website? Please describe the process.

It’s very easy – you just go to our website – www.iseeme.com and provide the child’s first name, last name and birth date and the dedication that you would like to include in the book in the title page. And we take that information and we make the books. So it’s very easy to order, and also very friendly and personalized.  With the World According To book and we also have a new one called the You and Me book – with these two books – you order a kit that has everything you need in it – to provide the answers to questions, drawings, photos and there’s a mailing envelope to mail the materials out to us. So we make it as easy as possible for the person who’s doing the book and we do all the work to layout the book, type set the answers and produce a beautifully designed book.  They get the book back about three weeks later.

What are your thoughts on reading to children? Any tips and advice for parents and educators on how to read, what books to pick?

Yes, for very young children it’s important to find books that are colorful with their illustrations, that rhyme. Rhyming is important because it helps children learn the sounds of the English language. Before they learn all the words, they start getting interested in the sounds of the language. Finding a book that builds self esteem in the child and shows a child from an early age that he or she is very special. Many books have a message of one sort or another. It’s a question of finding a book that has a strong message that you’d like to teach your child.

It’s important to understand the child’s reading levels, that you get a book that has the right number of words on a page, so that they continue to be engaged.

Besides I See Me books, what are some of your favorite children’s books, your recommendations for young children?

We love Eric Carle’s The Very Hungry Caterpillar because it’s interactive. Our kids have always loved putting their fingers in the holes on the pages. We turn to so many books and they like different books different nights – let me think. Both of our boys love Cars and Truck that Go by Richard Scarry because they’re interactive and a lot of things to find on each page. We’ve actually incorporated that in our book My Very Own Fairy Take – there’s a fairy on each page for the child to find. It makes the book more fun for the child and makes them want to read it that much more.  And The Polar Express by Chris Van Allsburg is another favorite.

Do you have any plans to create personalized books in other languages – since there are so many children coming from bilingual or multilingual families and it’s important for children to be read to in their mother tongue?

Yes, we have been evaluating that and when it’s the right time we will.  It involves not only translating the books but also developing a marketing and distribution plan to get the books into the right places. One challenge in translating the books is that they’re all written in rhyme. So it’s not as simple as straightforward translation. We would have to completely rewrite the books if we wanted them written in rhyme in the other language.  So, the short answer is Yes and we’ve been sort of deciding when is the right time to do that.

Do you have any interesting experiences to share with regards to I See Me books and your children?

A: With all three of our children, when we’ve read My Very Own Name, they’ve all fully believed that they’re the one in the bassinet in the beginning of the book and that makes the books so much fun. Our daughter loves My Very Own Fairy Tale and she likes to point to the girl at the back of the book – whose back is to us so that it could be any girl. She talks about the fact that it’s her and that she’s about to sit on the throne. So, it’s very fun for us as a family to watch our children see themselves in the story.

And you do have a new book with the holiday theme…

A Christmas Bear for Me – I was just thinking about that one. That one has also been a very popular one.  One thing I’d like to share is that our son Austin, who’s 11, has become a key part of our product development. He reviews all of our books before we finalize them to look at it from a child’s perspective. And he has made some significant recommendations to us that we have used to make our books even better. For example,  with A Christmas Bear for Me, we were planning on including a Certificate of Ownership for the bear and it was his idea to instead include a letter from Santa, because that would be more important to a child than a Certificate of Ownership of the Bear.  And for example we had an illustration of all the stockings on the mantelpiece on the night before Christmas. And they had some candy in them and he was the one who noticed that the stockings shouldn’t have anything in them yet because it was still the night before Christmas.  So, he sees things that we don’t always see.  We have three kids who are 11, 8 and 3. So we read books at different levels at home which has helped in the product development.

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So, if you’re looking for a perfect gift for your kids, nephews, nieces or other children – pay I See Me a visit. And be prepared for the widest grin and the loudest squeal of delight when your gift is opened. If nothing else, at least, you won’t have to worry about giving the exact same gift as someone else. And I think it’s safe to assume that your gift won’t be forgotten or lost amidst a sea of plastic toys any time soon.